i went to a talk this evening, given by a textile designer called donna wilson. she makes little creatures and they’re dead cute.
however, the main part of the talk which had my 100% attention, was from the company tiger print, they’re a design company whose main focal client is marks and spencers.
tigerprint create m&s’ cards, gift wrapping, stationary etc. i was blown away.
I WANT TO WORK FOR THEM, NOW.
i spoke to the lady, janine burrows and asked about summer placements, she said they took people on, but they got 1000s of applications (wahhhhh)
but it has made me realise what i actually want to try and achieve.
i’d love to do into the greeting card industry.
i’m determined, this just means i actually need to start doing things outside of uni and start being creative none stop. challenge accepted.
today i went to fred aldous to look at their archive, it was amazing. i’m not sure whether i am allowed to upload pictures due to copyright, once i have found out whether we can or not, i will post some of the photographs i took today. it’s spurred me on to start this project :D
Aim - To create a font in response to / utilising the Fred Aldous designs archive. You are required to produce the following;
- Research a variety of serif, sans serif and hybrid fonts, their histories and usage.
- As a team gather/collate and present in an A3 format a body of typographic research in response to being allowed access to the Fred Aldous designs archive.
- Individually create ONEserif OR non serif OR hybrid full font in both upper and lower case including numerals 0 to 9
- The font must utilise, as it’s starting point the Fred Aldous designs archive.
- The font has to support and be sympathetic the logo/branding mark of the company.
- One of the key functions of your font design is that it will be implemented on in store signage/store map and potentially packaging.
- Consideration of the fonts used on the company website is crucial and must form part of your research as your font will be used in conjunction with the existing companies branding.